Google Search Ads Boot Camp - Course Curriculum

Hexadigitall Technologies https://hexadigitall.com

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Course Snapshot

Structured, hands-on learning path for Google Search Ads Boot Camp with detailed weekly outcomes and practical delivery.

12 Weeks

Advanced

Project-Based

Welcome to Google Search Ads Boot Camp! 🎓

This curriculum for Google Search Ads Boot Camp follows a Bloom-aligned progression from practical foundations to measurable professional outcomes, with weekly evidence, labs, and portfolio outputs matched to advanced expectations.

Each week advances from comprehension and application toward evaluation and creation, ensuring progressive learning and capstone readiness.

Your success is our priority. By the end, you will produce portfolio-ready artifacts and confidently explain your technical decisions. You will graduate with a professionally curated portfolio that demonstrates scope, depth, and delivery quality. You will graduate with a professionally curated portfolio that demonstrates scope, depth, and delivery quality. You will graduate with a professionally curated portfolio that demonstrates scope, depth, and delivery quality. You will graduate with a professionally curated portfolio that demonstrates scope, depth, and delivery quality.

Prerequisites & What You Should Know

Audience segmentation experience and understanding of customer lifecycle models
Hands-on campaign management through ad platforms (Google Ads, Meta, LinkedIn, or similar)
Analytics fundamentals: conversion tracking, attribution models, and funnel analysis
Practical knowledge of A/B testing, statistical significance, and experimentation governance

Recommended Complementary Courses

Email Marketing & Automation

Master segmentation, personalization, and lifecycle nurture workflows

SEO & Content Strategy

Learn keyword strategy, content optimization, and organic growth mechanics

Analytics & Business Intelligence

Deepen multi-touch attribution, cohort analysis, and predictive forecasting

Essential Learning Resources

Ad platform best practices, audience segmentation templates, and campaign brief frameworks
Analytics dashboards, attribution model comparisons, and A/B testing calculators
Competitive analysis templates and growth strategy playbooks

Your Learning Roadmap

Early Weeks: Audience fundamentals, platform setup, and campaign planning
Middle Weeks: Creative optimization, multi-channel strategies, and attribution
Late Weeks: Advanced analytics, scaling, and growth automation

Detailed Weekly Curriculum

Week 12 hours + labs

Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1)

Analyze the principles of Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Evaluate Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Design trade-offs, risks, and decision points for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1) based on real performance data.

Week 22 hours + labs

Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1)

Analyze the principles of Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Evaluate Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Design trade-offs, risks, and decision points for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) based on real performance data.

Week 32 hours + labs

Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1)

Analyze the principles of Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Evaluate Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Design trade-offs, risks, and decision points for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) based on real performance data.

Week 42 hours + labs

Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1)

Analyze the principles of Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Evaluate Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Design trade-offs, risks, and decision points for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 1) based on real performance data.

Week 52 hours + labs

Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1)

Evaluate the principles of Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Design Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Optimize trade-offs, risks, and decision points for Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) based on real performance data.

Week 62 hours + labs

Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1)

Evaluate the principles of Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Design Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Optimize trade-offs, risks, and decision points for Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1) based on real performance data.

Week 72 hours + labs

Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1)

Evaluate the principles of Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Design Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Optimize trade-offs, risks, and decision points for Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1) based on real performance data.

Week 82 hours + labs

Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1)

Evaluate the principles of Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) and link them to course outcomes at advanced depth with architecture-level decision quality.
Design Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) in a guided scenario using realistic tools, constraints, and quality gates.
Optimize trade-offs, risks, and decision points for Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1), then record rationale for stakeholder review.
Justify a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Retention and Scale Planning (Sprint 1) based on real performance data.

Week 92 hours + labs

Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2)

Design the principles of Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) and link them to course outcomes at advanced depth with architecture-level decision quality.
Optimize Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) in a guided scenario using realistic tools, constraints, and quality gates.
Architect trade-offs, risks, and decision points for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2), then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2) based on real performance data.

Week 102 hours + labs

Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2)

Design the principles of Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) and link them to course outcomes at advanced depth with architecture-level decision quality.
Optimize Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) in a guided scenario using realistic tools, constraints, and quality gates.
Architect trade-offs, risks, and decision points for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2), then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) based on real performance data.

Week 112 hours + labs

Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2)

Design the principles of Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) and link them to course outcomes at advanced depth with architecture-level decision quality.
Optimize Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) in a guided scenario using realistic tools, constraints, and quality gates.
Architect trade-offs, risks, and decision points for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2), then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) based on real performance data.

Week 122 hours + labs

Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2)

Design the principles of Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) and link them to course outcomes at advanced depth with architecture-level decision quality.
Optimize Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) in a guided scenario using realistic tools, constraints, and quality gates.
Architect trade-offs, risks, and decision points for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2), then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) with measurable success criteria and next actions.

Lab Exercise

Build and launch a focused Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) execution plan with audience, channel, and KPI definition.
Implement tracking instrumentation for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) and validate attribution accuracy.
Run optimization iterations for Google Search Ads Boot Camp: Campaign Setup and Execution (Sprint 2) based on real performance data.

Capstone Projects

Project 1: Google Search Ads Boot Camp Foundation Build

Deliver a concrete foundation implementation covering the first phase of the curriculum.

Implement and validate Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 1).
Integrate Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 1) with reusable workflow standards.
Publish evidence for Google Search Ads Boot Camp: Creative Planning and Production (Sprint 1) with test and quality artifacts.

Project 2: Google Search Ads Boot Camp Integrated Systems Build

Combine mid-program competencies into a production-style integrated workflow.

Build an end-to-end flow around Google Search Ads Boot Camp: Funnel and Landing Optimization (Sprint 1) and Google Search Ads Boot Camp: Attribution and KPI Analysis (Sprint 1).
Add controls, observability, and rollback paths for reliability.
Document architecture decisions and trade-offs tied to Google Search Ads Boot Camp: Experimentation and Testing (Sprint 1).

Project 3: Google Search Ads Boot Camp Capstone Delivery

Ship a portfolio-ready capstone with measurable outcomes and stakeholder-ready presentation.

Deliver a complete implementation centered on Google Search Ads Boot Camp: Audience Research and Positioning (Sprint 2).
Validate readiness for Google Search Ads Boot Camp: Messaging and Offer Strategy (Sprint 2) using objective acceptance checks.
Present final defense and roadmap based on Google Search Ads Boot Camp: Creative Planning and Production (Sprint 2) outcomes.