Intro to Digital Marketing - Course Curriculum

Hexadigitall Academy (Hexadigitall Technologies)

www.hexadigitall.com

Scan to view the course page, enrollment options, and mentorship details.

Course Snapshot

Learn marketing fundamentals: social media, content, SEO, and growth strategies.

Welcome to Intro to Digital Marketing! 🎓

This curriculum is designed to take you from core understanding to confident delivery through weekly applied practice, measurable outcomes, and portfolio evidence.

Each week builds progressively with practical tasks, implementation checkpoints, and reflection points so you can convert knowledge into repeatable professional performance.

Your success is our priority. Stay consistent with weekly execution, document your work, and use feedback loops to continuously improve your delivery quality.

Prerequisites

Audience segmentation experience and understanding of customer lifecycle models
Hands-on campaign management through ad platforms (Google Ads, Meta, LinkedIn, or similar)
Analytics fundamentals: conversion tracking, attribution models, and funnel analysis
Practical knowledge of A/B testing, statistical significance, and experimentation governance

Learning Outcomes

Digital marketing landscape
Social media marketing basics
Content marketing fundamentals
Introduction to SEO
Email marketing basics

Recommended Complementary Courses

Pair this curriculum with a related foundation or advanced specialization to strengthen adjacent skill areas.
Select one systems-focused and one delivery-focused course to improve both implementation depth and execution speed.
Use complementary study tracks to broaden portfolio evidence and improve interview and project readiness.

Essential Learning Resources

Ad platform best practices, audience segmentation templates, and campaign brief frameworks
Analytics dashboards, attribution model comparisons, and A/B testing calculators
Competitive analysis templates and growth strategy playbooks

Your Learning Roadmap

Foundation

Weeks 1-3

Early Weeks: Audience fundamentals, platform setup, and campaign planning
Middle Weeks: Creative optimization, multi-channel strategies, and attribution
Late Weeks: Advanced analytics, scaling, and growth automation

Build

Weeks 4-6

Social Media Content Planning
SEO Fundamentals and Search Intent
Email Marketing and List Building Basics

Integration

Weeks 7-9

Paid Ads Overview: Search, Social, and Display
Landing Pages and Conversion Basics
Analytics, KPIs, and Campaign Measurement

Capstone

Weeks 10-12

Content Calendars and Workflow Management
Budget Allocation and Campaign Optimization Basics
Capstone: Build a Starter Marketing Plan

Detailed Weekly Curriculum

Week 1 2 hours/week + labs

Digital Marketing Channels and Funnel Basics

Identify the principles of Digital Marketing Channels and Funnel Basics and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Explain Digital Marketing Channels and Funnel Basics in a guided scenario using realistic tools, constraints, and quality gates.
Apply trade-offs, risks, and decision points for Digital Marketing Channels and Funnel Basics, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Digital Marketing Channels and Funnel Basics with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 2 2 hours/week + labs

Audience Research and Customer Personas

Identify the principles of Audience Research and Customer Personas and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Explain Audience Research and Customer Personas in a guided scenario using realistic tools, constraints, and quality gates.
Apply trade-offs, risks, and decision points for Audience Research and Customer Personas, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Audience Research and Customer Personas with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 3 2 hours/week + labs

Brand Messaging, Offers, and Positioning

Identify the principles of Brand Messaging, Offers, and Positioning and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Explain Brand Messaging, Offers, and Positioning in a guided scenario using realistic tools, constraints, and quality gates.
Apply trade-offs, risks, and decision points for Brand Messaging, Offers, and Positioning, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Brand Messaging, Offers, and Positioning with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 4 2 hours/week + labs

Social Media Content Planning

Identify the principles of Social Media Content Planning and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Explain Social Media Content Planning in a guided scenario using realistic tools, constraints, and quality gates.
Apply trade-offs, risks, and decision points for Social Media Content Planning, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Social Media Content Planning with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 5 2 hours/week + labs

SEO Fundamentals and Search Intent

Apply the principles of SEO Fundamentals and Search Intent and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Analyze SEO Fundamentals and Search Intent in a guided scenario using realistic tools, constraints, and quality gates.
Evaluate trade-offs, risks, and decision points for SEO Fundamentals and Search Intent, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for SEO Fundamentals and Search Intent with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 6 2 hours/week + labs

Email Marketing and List Building Basics

Apply the principles of Email Marketing and List Building Basics and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Analyze Email Marketing and List Building Basics in a guided scenario using realistic tools, constraints, and quality gates.
Evaluate trade-offs, risks, and decision points for Email Marketing and List Building Basics, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Email Marketing and List Building Basics with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 7 2 hours/week + labs

Paid Ads Overview: Search, Social, and Display

Apply the principles of Paid Ads Overview: Search, Social, and Display and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Analyze Paid Ads Overview: Search, Social, and Display in a guided scenario using realistic tools, constraints, and quality gates.
Evaluate trade-offs, risks, and decision points for Paid Ads Overview: Search, Social, and Display, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Paid Ads Overview: Search, Social, and Display with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 8 2 hours/week + labs

Landing Pages and Conversion Basics

Apply the principles of Landing Pages and Conversion Basics and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Analyze Landing Pages and Conversion Basics in a guided scenario using realistic tools, constraints, and quality gates.
Evaluate trade-offs, risks, and decision points for Landing Pages and Conversion Basics, then record rationale for stakeholder review.
Document a portfolio-ready campaign optimization brief for Landing Pages and Conversion Basics with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 9 2 hours/week + labs

Analytics, KPIs, and Campaign Measurement

Analyze the principles of Analytics, KPIs, and Campaign Measurement and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Evaluate Analytics, KPIs, and Campaign Measurement in a guided scenario using realistic tools, constraints, and quality gates.
Create trade-offs, risks, and decision points for Analytics, KPIs, and Campaign Measurement, then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Analytics, KPIs, and Campaign Measurement with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 10 2 hours/week + labs

Content Calendars and Workflow Management

Analyze the principles of Content Calendars and Workflow Management and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Evaluate Content Calendars and Workflow Management in a guided scenario using realistic tools, constraints, and quality gates.
Create trade-offs, risks, and decision points for Content Calendars and Workflow Management, then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Content Calendars and Workflow Management with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 11 2 hours/week + labs

Budget Allocation and Campaign Optimization Basics

Analyze the principles of Budget Allocation and Campaign Optimization Basics and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Evaluate Budget Allocation and Campaign Optimization Basics in a guided scenario using realistic tools, constraints, and quality gates.
Create trade-offs, risks, and decision points for Budget Allocation and Campaign Optimization Basics, then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Budget Allocation and Campaign Optimization Basics with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Week 12 2 hours/week + labs

Capstone: Build a Starter Marketing Plan

Analyze the principles of Capstone: Build a Starter Marketing Plan and link them to course outcomes with scaffolded guidance and beginner-safe checkpoints.
Evaluate Capstone: Build a Starter Marketing Plan in a guided scenario using realistic tools, constraints, and quality gates.
Create trade-offs, risks, and decision points for Capstone: Build a Starter Marketing Plan, then record rationale for stakeholder review.
Defend a portfolio-ready campaign optimization brief for Capstone: Build a Starter Marketing Plan with measurable success criteria and next actions.
Track measurable progress using rubric scores, defect/risk trends, and evidence completeness each week.
Run a short retrospective focused on what to retain, improve, and scale into the following week.
Incorporate peer or mentor feedback and revise the week deliverable to professional publication quality.
Publish the week output into your cumulative portfolio with concise outcome narrative and proof artifacts.

Capstone Projects

Project 1: Audience and Content Activation Plan

Build a persona-driven social and content plan with clear messaging pillars, posting cadence, and engagement objectives.

Audience segmentation and persona pack
2-week content calendar and asset briefs
Performance tracking starter sheet

Project 2: Paid Campaign Starter Kit

Design a paid media starter campaign across one or two channels with targeting, budget allocation, creative testing, and KPI definitions.

Campaign structure and budget model
Ad creative and copy test variants
Optimization decision framework

Project 3: Capstone: 90-Day Marketing Plan

Deliver a complete 90-day digital marketing strategy with channel priorities, execution roadmap, measurement framework, and optimization approach.

Full strategic plan and KPI matrix
Stakeholder presentation deck
Iteration and reporting playbook

Study Tips

Schedule two weekly deep-dive sessions for campaign audits, competitor analysis, and creative iteration testing.
Maintain an experimentation log documenting hypothesis, test variants, winner/loser criteria, and learning transfer to next campaign.
Run weekly performance reviews comparing against benchmarks, identifying underperforming segments, and adjusting targeting or messaging.

Study Tips for Success

Protect consistent weekly practice time and complete hands-on work before moving to the next topic.
Document implementation decisions, trade-offs, and lessons learned after each weekly deliverable.
Review feedback quickly and ship an improved revision within the same week to reinforce retention.
Track measurable progress with checklists, test evidence, and milestone outcomes.

About Intro to Digital Marketing

This curriculum is structured to build practical capability, consistent delivery discipline, and portfolio-ready outcomes in Intro to Digital Marketing. It combines conceptual understanding with applied execution so learners can perform confidently in real project environments.