Phoebe's Designs - E-commerce & Brand Launch

The Challenge

Phoebe's Designs, a vibrant Nigerian fashion brand, had built a loyal following through Instagram but was struggling to manage a growing number of orders manually. They needed a dedicated e-commerce platform to professionalize their brand, automate sales, manage inventory, and provide a seamless shopping experience for their customers.

Our Solution

Hexadigitall developed a bespoke e-commerce website using a high-performance Next.js frontend. We integrated a Sanity.io CMS, giving Phoebe's team full control over their product collections, lookbooks, and inventory. For payments, we implemented a secure Stripe integration to accept both local and international card payments. The final platform is a fast, visually stunning, and mobile-first shopping experience that truly reflects the elegance of the Phoebe's Designs brand.

Results & Impact

• Automated the entire sales process, reducing manual order management by over 95%.
• Achieved a 60% increase in online sales within the first two quarters post-launch.
• Established a credible and professional online presence, leading to two new wholesale partnership inquiries.

The website Hexadigitall built for us is a dream come true. It's beautiful, easy for my team to manage, and our customers love how simple it is to shop. Our sales have grown beyond our expectations.